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NY FAIR Act 2026: Impact on US Fintech Giants

 Understanding the US FAIR Act Enforcement and Its Implications for Fintech The New York FAIR Act, effective from February 2026, expands consumer protections against unfair and abusive business practices, significantly impacting fintech firms in the US. Research suggests it will heighten compliance requirements, potentially increasing operational costs by 10-20% for affected companies, while fostering fairer lending and fee structures. However, it has sparked controversy, with some industry stakeholders arguing it could stifle innovation in digital finance, while consumer advocates praise it for addressing predatory tactics. Key Takeaways: The FAIR Act broadens New York's General Business Law to include "unfair" and "abusive" acts, similar to federal UDAAP standards, aiming to protect consumers from hidden fees and exploitative lending in fintech. Fintech companies may face stricter enforcement starting mid-February 2026, with penalties up to $1,000 per vio...

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